Thursday, March 6, 2008
Who Wants To Build A Business Around Running? (If .mobi is the future, we're strategically aligned with "MarathonRunner.mobi")
Most Americans are unaware but more people in Japan access the internet via cellphones, handheld devices than actual computers. This is America's future. There will be a day in the very near future wherein America- we function like many European & Asian countries and access the internet primarily via handheld devices - and many people are now preparing for that day and banking on the future in big ways - and a new extension (and to keep it basic, a new protocol & standard in terms of website design and functioning) has been defined using the .mobi extension instead of the .com - to accommodate a cell phone world while offering the full internet experience. There are many that say .mobi will overtake .com going forward. Yes there is a countering argument centered on iphone like phones....but suffice it to say lots of people are banking on a .mobi future - you see it when you realize the domain name music.mobi sold for $616,000, games.mobi for $401,500, flowers.mobi, which sold for $200,000, sports.mobi sold for $101,000, movies.mobi $82,000 and it goes on and on. Running: Now get this, a guy in Oregon owns NYRR.mobi, NOT the New York Road Runners. What's he got planned I wonder? Holding them hostage or something? I am not even sure the NYRR are aware of this. There's a guy in New Jersey that owns NewYorkCityMarathon.mobi and NYCMarathon.mobi, the same guy - again, have no idea if the NYRR know this. Marathonguide.com is a great site - in fact if you type marathonrunner.com you are redirected to the site of marathonguide.com, both owned and controlled by this fellow John Elliot who lives not far from me in Manhattan here - but I don't know him, do you? He owns SeriousSports.com as well - and seems to have built a nice little cottage business for himself - if you know anything of this fellow and or his business model - do tell! I am curious. However he will probably be annoyed that some guy in Spain owns Marathonguide.mobi.....and guess what, yours truly owns MarathonRunner.mobi. Yup, I own MarathonRunner.mobi....now..... Hummmm? What to do with this, I am all ears if anyone has ideas. Hey, let's all build a business, why not? I see no reason why MarathonRunner.mobi cannot become (Marathonguide + Athlinks + RoadRunnerSports/RunningWarehouse + MotionBased & the like + CoolRunning....all combined). The branding is half the battle.... it's secured and in place. Okay - I'm jammed up with my schedule and life in my other matters - but this is something that I've been sitting on - and the easy play is to turn marathonrunner.mobi into a CraigsList type of site however exclusively all things running - however I have not discounted the possibility that Harlem 26.2 readers might have brighter ideas than me - and we can actually build a business together around this passion - this running thing. It is possible - just putting out the word on something in the back of my mind....and have a great day!
at 11:31 AM Posted by Smith